2024 Toyota Grand Highlander Surges to Bestseller Status

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Sales Performance:In its first month, Toyota sold 159 Grand Highlanders.

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By the second month, sales surged to 5,377 units, placing it behind the Chevy Tahoe and GMC Yukon.

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In the fourth month, it sold an impressive 10,177 units.

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Overall, Toyota has sold 23,284 Grand Highlander SUVs in just five months.

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Segment and Pricing:The Grand Highlander sits in a less crowded segment of large SUVs.

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Starting at $43,070 for the base model, it offers affordability and space.

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The fully loaded Hybrid MAX Platinum variant is priced at $58,125.

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